The bebe woman is strong, sexy and stylish. She radiates confidence and her outfits always reflect the trends of the moment. The signature look reveals hip, sophisticated and body conscious fashion, perfect for the glamorous and playful woman who takes pride in her appearance.

Trend-setting celebrities are among bebe's fashionable clientele list. They include VIP such as: Rihanna, Alicia Keys, Paris Hilton, Shakira, Mariah Carey, Carrie Underwood, Miley Cyrus, Vanessa Williams, Rebecca Romijn, Eva Longoria, Stacey Keibler and newcomer, Megan Fox.

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp, 2 b bebe and bebe O brand names. As of July 11, 2008, bebe operates 303 stores, of which 212 are bebe stores, 27 are bebe outlet stores, 63 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.